Thanks for the chat, Etsy Wholesale.
Sonia Chhinji and Fouad Farraj are the founders of Woodlot, an eco-minded bath and body line based in the Pacific Northwest. All of Woodlot’s products are intricately handcrafted: custom-mixed, hand-poured, and made in small batches using local ingredients whenever possible.
Sonia and Fouad’s hands-on approach doesn’t stop when production’s done. “Long before we bring a product to market, we use it ourselves,” says Sonia. “If it makes us — and those around us — happy, we know we’ve tapped into something we can be proud of.”
The pair also seek out honest feedback from friends and family when mixing a custom blend or creating a new product, like the line of multipurpose floral mists they’re launching now. “Because we are small, we can listen to our customers and make subtle changes — or even go in an entirely fresh direction,” says Sonia.
“The industry is new to us, so we’re always trying to figure out the best ways to stay lean and as relevant as possible,” says Sonia. For now, she and Fouad are continually working on their product line and focusing on growing their business in the US and overseas. Her advice to others: “Don’t take on too much in the beginning, focus on nurturing relationships with early buyers, and have fun.”